Alumni Stories

Ann Sarnoff (B’83)

Former President, Dow Jones Ventures

Location: Fairmont Hotel, Washington, D.C., during John Carroll Weekend 2010
Interviewer/Producer: Anneliesa Clump Alprin (G’06)
Editor: Lisa Fthenakis (C’10) Ann Sarnoff

Influenced by her older sister, Sarnoff applied to only one college. She fondly remembers the course titled “The Problem of God,” English classes, professor Michael Foley, playing field hockey and working at Yates. Sarnoff studied abroad at the University of Oxford during the summer of Prince Charles’ wedding to Princess Diana. While she was a student, Sarnoff worked at Pizzeria Uno and was named their director of marketing. She calls this her first job experience. In September 2010, Sarnoff was appointed chief operating officer of BBC Worldwide Americas.

Before joining BBC, Sarnoff worked at Dow Jones & Company where she was president of Dow Jones Ventures and senior vice president of strategy for Dow Jones. Sarnoff launched The Wall Street Journal’s executive conference business and FINS.com, a career site for financial professionals. He also reorganized the print and online classified businesses. Prior to joining Dow Jones & Company in 2006, Sarnoff served for two years as the chief operating officer for the Women’s National Basketball Association. Under her leadership, the WNBA developed a new brand campaign, expanded its marketing platforms and attracted new sponsors to the league. In 1993, Sarnoff began her media career at Viacom and held positions at MTV Networks, Nickelodeon, VH1 and CMT.

Additional Resources

Ann Sarnoff Appointed Chief Operating Officer at BBC Worldwide America
Sept. 8, 2010
http://press.bbcamerica.com/press-release.jsp?id=17665

BusinessWeek
“The Sarnoffs: Great-Uncle Dave Would Be Proud”
March 7, 2005
http://www.businessweek.com/magazine/content/05_10/b3923126_mz016.htm

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